BOUCHERON – Middle East PR & Influence Manager

Boucheron is seeking for a PR & Influence Manager for its Middle East office, based in Dubai.

Under the local responsibility of the regional Marketing & Communication Manager & working closely with our head office communication team in Paris & our local PR agency, you will be responsible for implementing a single vision of own/earn/paid (special operations) media by managing press & influence.

It involves defining and developing the PR & Influence strategy for the Middle East (incl. key markets UAE, Qatar, KSA, Kuwait, Bahrain), and following up on KPIs as well as managing the PR & Influence budget + handle product requests.

Interactions

• Management Dubai Office
• Press & Influence team in Paris HQ
• PR agency in MO
• Business partners PR teams

YOUR MISSIONS:

 Your main missions would be the following:

Influence

• Define and implement Middle East strategy for influence (incl. celebrity/KOL/influencers) in line with local, regional and international communication strategy and in collaboration with central PR team, contributing to the international positioning of the Maison.
• Based on competitors and trend analysis, recommend possible new routes for a singular and impactful influence strategy
• Identify, develop, and nurture relationships with local circles of influencers (celebrities, KOL, stylists, artists…) and implement annual activation planning.
• Manage influence requests and and logistics (look books, consignments, security booking etc.)
• Manage celebrity endorsement requests (red carpet…)
• Monitor relevance of our ME ambassador/face, recommend contract renewal or selection of a singular new ambassador.
• Coordinate any influence activations: visits, institutional event, store opening, trips, …

PR

• Define and implement Middle East PR strategy in line with local, regional and international communication strategy and in collaboration with central PR team.
• Seek proactively PR opportunities (new angles for press coverage) based on a strong understanding of brand DNA & market positioning
• Participate in the creation and execution of sponsored shoots, special collaborations, and local content with selected media titles.
• Develop and maintain excellent relationships with Middle East press
• Anticipate and handle media requests: shoot requests, interviews, look books, special projects
• Coordinate press related event: visits, institutional event, store opening, trips, product presentation…and manage any associated needs (press releases, official pictures, invitations…)
• Collaborate with partners’ PR team members and share all relevant information with them
• Supervise external PR agency

Operational Support

• Supervise and support image related event in the region in partnership with the other Marketing & Communication function.
• Participate to definition, organization, and operational execution of the image related events.
• Contribute to designing and implementing the Middle East media strategy. Collaborate with the regional media manager to ensure that media plans, whether direct or through partners, align with the local communication strategy.

Budget and Reporting

• Together with Marketing & Communication Manager, define budget for influence and PR activities.
• Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)
• Record invoices and monitor payment if needed. 
• Provide and share regular analysis on PR coverage with HQ approval on all Print & Digital: Number of coverages, valorizations and publications using available tools.
• In charge of monthly report, weekly media review & competitor activity
• Share recurrent analysis on competitors PR Influence happenings and strategy.

YOUR PROFILE:

• Empathetic, able to work across teams and departments, think outside the box and handle tight deadlines with a positive mindset.
• At least 7 years of proven experience either in-house or within an agency. Luxury related communication experience preferred.
• Regional and cultural knowledge is crucial.
• Self-motivated, enthusiastic, independent, initiative, detail minded and hardworking.
• Multi-task and organization skills
• Excellent expression skills
• Ability to connect with key opinion leaders.
• Solid network + must have experience in engaging with media in the Middle East
• Good technical knowledge of all Media formats and Digital social media platforms and trends.
• Knowledgeable about the jewelry industry & fashion is a plus and local customs.
• English and Arabic fluent, French is a plus.
• Ability to travel.

DETAILS:

Contract type: Regular

Availability: As soon as possible

We believe in the richness of perspectives and backgrounds. We create for and with this diversity, and recruit without consideration of gender, age, nationality, culture, disability, religious beliefs, or sexual orientation. Gender parity and equal opportunities are our priorities.

We strive to create an authentic environment together, which supports the physical and emotional well-being of every employee, where everyone has the freedom to fully realize their potential.