SAINT LAURENT Marketing Manager

Job description:

✓        Set up and Develop proper Marketing oriented department in Saint Laurent Japan (60% digital focus)

✓        Annual local marketing calendar development and execution

✓        Build relationship between HQ counterpart and download global strategy

✓        Market update to HQ, in order to share the local situation and trend to adjust global strategy which can also meets local need

✓        Plan 360 / Cross media strategy and over view the performance

            1. Maximize SOV, Awareness, and bring impact

            2. Transform awareness to purchase interest = traffic to stores (offline / online)

✓        Bring impressions but also image

✓        Create Saint Laurent momentum by Campaign

✓        Develop new media idea (Innovative and disruptive campaigns）

✓        Local adaptation of global digital and data roadmap

✓        Global Media Budget management

✓        Media agency management to maximize their performance / support

✓        Main contact with local Media partners (online & offline)

✓        Timeline management to deliver campaign on time

✓        Team leadership to build and lead a high-performance, engagement team, coaching and mentorship to team members.

✓        Competitors watch

【PRINT】     

DESIRABILITY AND ICONIC DIMENSION   

✓        Be creative and look into the best performance investment style on print

            1. to build on the brand singularity and identity

            2. secure necessary SOV (considering PR coverage impact)

✓        Annual planning and execution (Work closely with Communication team)

【OOH】       

INCEASE BRAND AWARENESS, ATTENTION WITH IMPACT        

BOOST THE TRAFFIC TO STORE (Offline / Online)

IDENTIFY BRAND VISION, REINFORCE THE IMAGE AND THE BRAND DNA       

✓        Being visible (Increase brand presence)during all major local events (Culture events, Store Events etc.,)

✓        Drive direct traffic to store (Work closely with Retail team to meet retail calendar)

✓        Support the business on specific range of products

✓        Annual planning and execution (Work closely with Retail /MD team)

✓        Compete competitors with strategic buying,  by work closely with agency

✓        Exploring more experiential and « out of the box » OOH especially for Special projects

【DIGITAL MEDIA】  

Plan 360 DIGITAL ACTIVATION STRATEGY TO INCREASE TRAFFIC AND CONVERSION ON WEBSITE

✓        Drive traffic to the brand website (create peak / momentum)

✓        Increase viewability, SOV, search numbers on digital platform

✓        Fine tune audience, high potential customers

✓        Identify brand character and positioning

✓        Work closely with H.Q. to acerate better performance of Central Paid Media buys

【OWNED MEDIA MANAGEMENT (YSL.JP/LINE/X)】        

✓        Richen the contents and make it attractive media

            1. Contents development (Visual, text)

            2. Annual posting calendar planning and execution

            3. Increase local related contents to gain engagement between followers

✓        Increase followers to have bigger reach

✓        Plan / Develop / use the platform as CRM / Semi- Conversion platform

THE SUCCESSUFUL APPLICANT   

✓        Minimum 10 years experience at Marketing / Communication / Advertising

✓        Minimum 5 years experience in Digital (AD, Ownedmedia running)

✓        EC / WEB direction experience is advantage

✓        Experience in Luxury industry as an advantage

✓        Language : Japanese (Native + copy writing skill as advantage), English (Business)

✓        Presentation Skill : will be required to make new things happen.

✓        Data Analysis : is needed to use insight to inform and adjust the brand engagement strategy

✓        Creativity : Has sense of creativity, Understanding of brand DNA and consumer behavior for creating contents and strategy.

✓        Open and accessible personality, Positive, Proactive and Creative thinker

✓        Communication skill to withdraw the information from H.Q., agency and stakeholders.

✓        Industry Knowledge : Knowing general media , industry trends and best practices to be competitive

✓        Budget management : Effective allocation, cost estimation

✓        Team management

✓        International experience as a must

✓        Full funnel experience as a must