KERING EYEWEAR PR Manager

Your opportunity
We are currently seeking a PR Manager who will report to Senior PR Manager as part of our dynamic PR team in Milan.

• Manage and coordinate PR activities for the brand, ensuring the achievement of globally agreed objectives, with a particular focus on sports, active lifestyle and outdoor initiatives
• Define and implement influencer marketing strategies in line with brand positioning, selecting profiles consistent with the brand’s values and monitoring the impact of collaborations in terms of awareness and engagement
• Manage the relationship with talent agencies, managers and KOLs and ensure the development of the brand's Friend of the House community
• Coordinate and supervise the activities of the influencer marketing agency, with particular focus on planning, analyzing results and optimizing them
• Develop PR strategies consistent with the brand's values and positioning, identifying ad-hoc activities for different markets (e.g. social campaigns, dedicated events, collaborations with outdoor communities, etc.), promoting innovative ideas aligned with emerging trends
• Strengthen the presence and relevance of the brand in the main media channels - both print and digital - with a focus on lifestyle, sport, wellness, travel and tourism
• Ensure that the product image is always represented in a manner consistent with the authentic, premium and performance DNA of the brand
• Working closely with the Marketing, Communications, Social, Content, Retail Design and E-commerce teams to ensure strategic alignment between all activities and integrated brand communication
• Coordinate and supervise PR activities in the markets covered by Kering Eyewear subsidiaries and local partners, supporting local teams in developing effective PR strategies, including in sports and leisure areas
• Work with international PR agencies to support the brand
• Collaborate with the team for the development of all brand PR assets (press releases, pack shots, cookbooks)
• Collaborate in the organization of local and international Press Days, ensuring consistency with corporate guidelines while highlighting local specificities
• Constantly share PR plans and results with the Kering Eyewear subsidiaries, encouraging a continuous exchange of best practices
• Define and monitor the PR budget for the Brand, ensuring a strategic use of resources

Who you are

• Degree in Marketing or Communication
• At least 5 years of PR and influencer marketing experience, with proven results in community creation
• An English and Italian fluent speaker, additional language is a plus
• With advanced expertise in Excel and Power Point, FGPS, DMR
• Mandatory Proficiency in talents / KOLs managagement
• Extremely organized and details oriented with strong focus on results and respect of deadlines
• A strong team player, able to coordinate different stakeholder and build strong relationship
• Entrepreneurship autonomy and problem solving skills

Why work with us
This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.