0 results for ""
04/23/2024
Job description:
✓ Set up and Develop proper Marketing oriented department in Saint Laurent Japan (60% digital focus)
✓ Annual local marketing calendar development and execution
✓ Build relationship between HQ counterpart and download global strategy
✓ Market update to HQ, in order to share the local situation and trend to adjust global strategy which can also meets local need
✓ Plan 360 / Cross media strategy and over view the performance
1. Maximize SOV, Awareness, and bring impact
2. Transform awareness to purchase interest = traffic to stores (offline / online)
✓ Bring impressions but also image
✓ Create Saint Laurent momentum by Campaign
✓ Develop new media idea (Innovative and disruptive campaigns)
✓ Local adaptation of global digital and data roadmap
✓ Global Media Budget management
✓ Media agency management to maximize their performance / support
✓ Main contact with local Media partners (online & offline)
✓ Timeline management to deliver campaign on time
✓ Team leadership to build and lead a high-performance, engagement team, coaching and mentorship to team members.
✓ Competitors watch
【PRINT】
DESIRABILITY AND ICONIC DIMENSION
✓ Be creative and look into the best performance investment style on print
1. to build on the brand singularity and identity
2. secure necessary SOV (considering PR coverage impact)
✓ Annual planning and execution (Work closely with Communication team)
【OOH】
INCEASE BRAND AWARENESS, ATTENTION WITH IMPACT
BOOST THE TRAFFIC TO STORE (Offline / Online)
IDENTIFY BRAND VISION, REINFORCE THE IMAGE AND THE BRAND DNA
✓ Being visible (Increase brand presence)during all major local events (Culture events, Store Events etc.,)
✓ Drive direct traffic to store (Work closely with Retail team to meet retail calendar)
✓ Support the business on specific range of products
✓ Annual planning and execution (Work closely with Retail /MD team)
✓ Compete competitors with strategic buying, by work closely with agency
✓ Exploring more experiential and « out of the box » OOH especially for Special projects
【DIGITAL MEDIA】
Plan 360 DIGITAL ACTIVATION STRATEGY TO INCREASE TRAFFIC AND CONVERSION ON WEBSITE
✓ Drive traffic to the brand website (create peak / momentum)
✓ Increase viewability, SOV, search numbers on digital platform
✓ Fine tune audience, high potential customers
✓ Identify brand character and positioning
✓ Work closely with H.Q. to acerate better performance of Central Paid Media buys
【OWNED MEDIA MANAGEMENT (YSL.JP/LINE/X)】
✓ Richen the contents and make it attractive media
1. Contents development (Visual, text)
2. Annual posting calendar planning and execution
3. Increase local related contents to gain engagement between followers
✓ Increase followers to have bigger reach
✓ Plan / Develop / use the platform as CRM / Semi- Conversion platform
THE SUCCESSUFUL APPLICANT
✓ Minimum 10 years experience at Marketing / Communication / Advertising
✓ Minimum 5 years experience in Digital (AD, Ownedmedia running)
✓ EC / WEB direction experience is advantage
✓ Experience in Luxury industry as an advantage
✓ Language : Japanese (Native + copy writing skill as advantage), English (Business)
✓ Presentation Skill : will be required to make new things happen.
✓ Data Analysis : is needed to use insight to inform and adjust the brand engagement strategy
✓ Creativity : Has sense of creativity, Understanding of brand DNA and consumer behavior for creating contents and strategy.
✓ Open and accessible personality, Positive, Proactive and Creative thinker
✓ Communication skill to withdraw the information from H.Q., agency and stakeholders.
✓ Industry Knowledge : Knowing general media , industry trends and best practices to be competitive
✓ Budget management : Effective allocation, cost estimation
✓ Team management
✓ International experience as a must
✓ Full funnel experience as a must