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18/09/2024
Launch and lead the execution of Clienteling initiative in store
• Support the Store management in strengthening a client-centric culture among the
team & ensure the full implementation of the Gucci Clienteling program and
initiatives
• Ensure the comprehension of the clienteling KPIs, monitor the performances and
implement action plans to improve them, focusing especially on the data collection,
data quality and client retention
• Coach, train & support each client advisor on the selling floor and through one-toone sessions: implement & follow a coaching calendar
Retain and develop the existing clients
• Proactively support the Client Advisor in building relationships and gaining
customer understanding to promote future visits
• Inspire CAs to implement initiatives personalized on client interests and profile
• Manage and develop VIG clients through personalized development plans
Recruit new clients within and outside of the store
• Monitor and coach SAs on information collection and enrichment: tools usage and
related ceremony
• Provide training, motivation and coaching to sales staffs to enhance their
clienteling skills, calling techniques, and client service standards
Develop multi-sourced new client development initiatives/ activities to ensure ongoing clienteling activity development in collaboration with local corporate team
Manage One To One appointment (OTO) planning and VIP room (where available)
• Stimulate and assists CAs in preparing, executing and following-up OTO initiatives,
coordinates the OTO calendar and monitors results
• Assist SAs when in the preparation of OTO appointments, leveraging on VIP room,
visual merchandising, product and hospitality guidelines