DODO Media and Performance Marketing Coordinator

Your opportunity

We are currently looking for a Media and Performance Marketing Coordinator who will join the Brand Department, working closely with all internal (E-Commerce, Communication and PR, Product Marketing, Merchandising) and external (Media Agency, Media Partners) stakeholders to drive the growth of the brand awareness and website's performance, with maximum efficiency. He/She will ensure that acquisition campaigns achieve their objectives while being delivered with excellence, across all aspects: messages and creations, budget allocations, technical monitoring, reviews, and ad hoc analyses. Here a list of the main activities:

• Propose and implement a media strategy, across digital, print and OOH, in accordance with the top management vision and guidelines.

• Manage the budget and ensure campaign activation with the partner agency and media partners, from briefing to final reporting.

• Drive and execute digital performance campaigns  

• Boost website digital presence thanks to an efficient SEA strategy.

• Track performance, analyze results and share recommendations to improve and establish reports on a regular basis

• Directly manage boosting of posts on social media (Meta & Tik Tok)

• Analyze website traffic across all channels to better understand the purchase discovery journeys and to feed our ongoing planning and optimization process with key business and user insights.

• Analyze social media results and give suggestions

• Monitor rigorously the media budget, from budget consolidation to payment of service providers (inserting Pos and relating with F&A department)

• Ensure that the brand's image is respected across all channels, whether in copy, creative, or deployed strategies.

• Coordinate artwork deliveries and creative asset requirements for performance and social campaigns

• Coordinate with sales marketing department for COOP advertising

• Support the sales marketing team with reporting about advertising activities

Who you are

• Graduation in Economics, engineering or marketing;

• 5 years of experience in media planning with a strong focus on digital and performance marketing

• Proven experience in performance-based acquisition campaign management and a good understanding of different acquisition channels, ideally gained through experience working in a specialized agency.

• Agile, autonomous, and able to find solutions on your own.

• Data driven and analytic approach with constant focus on ROI

• Able to manage and deliver priorities within deadlines

• Strong interpersonal skills; team-work oriented, able to work in a fast-paced environment

• With significant experience in Google Analytics, you are familiar with these platforms : Google Ads, Meta Business Manager, TikTok Ads, Snapchat Business, etc.

• Proficiency in one of the following tools is a real asset : Google Looker Studio, Big Query, SA360, GA 4.

• Good knowledge of SEO tools

• Proficient with Excel and Power Point

• Passionate about Fashion and Luxury

• Proficient in English and Italian; French is a strong plus

Why work with us?

This is a fantastic opportunity to become part of a dynamic team with an unconventional brand that offers possibilities to learn and grow. Talent development is a managerial principle at Dodo and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.