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    28/08/2024

    SAINT LAURENT Social Media Engagement InternH/F

    Saint Laurent - Student (Fixed Term) (Trainee)
    Paris - France

    About Us Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the sociocultural landscape. In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.

    Content Strategy Management:
    - Assist with daily tasks, including creation and scheduling of social media content across multiple platforms with regional teams in Greater China, Japan, Korea, and Thailand, ensuring global and regional alignment with strategic objectives, and budget follow-up.
    - Assist with preparation of presentations and recommendations for social media & SCRM projects.
    - Collaborate with image/marketing/production/VIP/media team to ensure smooth project execution and timely delivery of tasks.


    Community Monitoring:
    - Stay updated on the latest trends, technologies, and best practices in social media.
    - Provide weekly updates to the team on industry trends, emerging technologies, and best practices.
    - Support pitches by conducting competitive analysis and secondary research to inform strategy and creative development.
    - Track sentiment and feedback to gauge audience perceptions and sentiment towards the brand or campaigns.


    Analytics:
    - Generate bi-weekly reports on social media performance across various platforms worldwide.
    - Provide insights and proposals based on identified needs to improve social media performance.
    - Conduct competitive analysis to benchmark the brand's social media performance against industry
    peers and identify opportunities for differentiation.
    By fulfilling these responsibilities, you will contribute to the overall success of the social media team
    by staying informed, providing valuable insights, and supporting project management efforts.


    Who you are
    - Higher education (Baccalaureate + 5 years) with a specialization in Digital Marketing
    - Proven experience with social media management in APAC
    - Organized, with strong writing and analytical skills as well as a true spirit of synthesis
    - Naturally autonomous, proactive, and dynamic, able to integrate perfectly into a team
    - Creative, with a strong ability to develop proposals and to synthesize information
    - Able to manage your priorities and adapt to planning constraints
    - Proficient with the use of Tableau, FIGMA and the Microsoft package is highly preferred
    - Strong communicator able to express yourself with ease in English and another popular
    language (written and oral)

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