Alexander McQueen is a British luxury fashion house founded by Lee Alexander McQueen in 1992. In 2001, the house joined the Kering Group and, since December 2023, is under the creative direction of Seán McGirr.
Alexander McQueen is distinctive for an expression of individuality, subversive strength and raw power. With a design studio and atelier based in London, the house is known for uncompromising quality and creative vision.
At Alexander McQueen, we live and breathe a culture defined by our key Behaviours:
- Empowerment – We empower our team and peers, providing unwavering support to ensure everyone can thrive; this means giving support to your team and those you are working with to succeed.
- Teamwork – We put an emphasis on Teamwork; this means working together as a collective to achieve shared goals.
- Respect – We value respect, treating everyone with dignity and showing genuine appreciation for their efforts: this means treating everyone equally.
- Kindness – We believe kindness is integral to everything we do; this means demonstrating compassion and empathy towards others.
ROLE
As the Assistant Client Engagement & Performance Manager Japan, you will contribute to develop a client centric mindset by implementing and developing clienteling strategies to improve the performance of key clients KPIs. You will be the key driver of the seasonal client activations calendar and will seize opportunities to develop local client experiences to drive growth. This role will work in close cooperation with the Global and Regional teams.
MAIN RESPONSIBILITIES
- Maintain and grow the McQueen client database through acquiring new clients and implementing retention and win-back strategies centred around effective lifecycle management, ensuring full compliance with local legislation
- Through regular store visits and close communication, identify development needs and coach the retail team to embed a client centric approach and implement a range of communication campaigns in a structured and systematic manner
- Proactively liaise with cross functional teams within the markets, region and Head Office to ensure operation coordination and flawless execution of clients development strategies by improving the key correlated KPIS;
- Deep dive into client and campaign data, identifying opportunities and presenting action plans for the corporate and store teams
- Lead the local roll out of in-store Clients systems, implementing KPIs and track adoption results
- Execute the seasonal planning calendar for all marketing and promotional activities, e.g. season launches, store openings, events, gifting
- Support the HQ Communication team ensuring that the communication strategy is shared across the local markets
- Sustain proper flow and clarity of communication so global guidelines are fully understood and local feedback is shared with Headquarters
- Responsible for managing the budget within your region
PROFILE
- You have previous experience within a similar Retail, Marketing & Communication, Clienteling role. Former retail / clienteling and luxury retails experience is a distinct advantage
- Passionate advocate for Client Engagement
- Proven experience of consolidating and analysing data and presenting findings in a clear, digestible manner
- Experience of using CRM platforms (Salesforce desirable)
- Fully proficient and confident in Excel and PowerPoint
- Excellent attention to detail and takes pride in accuracy, even when working under pressure
- Ability to communicate effectively across all levels of an organization
- Ability to work under own initiative and thrive in a fast-paced environment
- Fluent in English and Japanese
- Degree in a related discipline